chocolate

Chocolate House, cocoa wonkery

The Journey from Cacao Tree to Cocoa Bean to Chocolate Bar

The Journey from Cacao Tree to Cocoa Bean to Chocolate Bar

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Settle in for a deep, nerdy dive into exploring the journey chocolate travels to arrive to your hands! It is a LONG journey and I hope that knowing all the steps along the way makes this bit of indulgence something to appreciate even more than you already do!

It truly is a long journey, so before I delve right in, here is a road map of the steps (and approximate time for each step) along the way for you to see where we are headed:

  1. Planting and growing cacao tree seeds and saplings (5-7 years)

  2. Harvesting cacao pods (varies, but occurs over the course of a year)

  3. Fermenting cocoa beans (3-8 days)

  4. Drying beans (5-10 days)

  5. Packing and Transporting beans (2-3 weeks)

  6. Sorting beans (1-2 hours, depending on how big a batch)

  7. Roasting beans (20-45 minutes)

  8. Cracking beans and Winnowing shells (15-60 minutes)

  9. Grinding and refining cocoa nibs (18-24 hours)

  10. Resting and aging chocolate (1 day to several weeks)

  11. Tempering and molding chocolate bars (1 hour to several hours, depending on scale)

  12. Enjoying chocolate bars (almost instantaneously)

Let’s go!

Seed-to-Tree-to-Beans

Planting and Growing

Before your chocolate bar became chocolate—a minimum of anywhere between five and seven years before—a seed from a cacao pod was planted.

But it wasn’t just planted anywhere.

Cacao grows in a narrow band around the equator, roughly 10 degrees latitude above and below, and this region is colloquially known as the Cocoa Belt. The main parts of the world that produce cocoa are West Africa (especially Côte d’Ivoire and Ghana), Indonesia, Latin America (countries such as Ecuador, Guatemala, Venezuela, Peru, Honduras, and Colombia), Madagascar, Tanzania, Vietnam, and India. Hawaii and Puerto Rico are the only places among the United States that are capable of cocoa production.

Cacao tree seedlings grow alongside other vegetation; perhaps some banana trees or other tropical fruits and flora which can provide some shade cover for the cacao tree and crop diversity for the farmer.

A cacao tree can live up to more than a hundred years old but be fruitful for almost half of that time, with some variations to take into account.


Harvesting

After those initial five-ish years passed, the tree begins to produce fruit and cacao pods are finally harvested.

Cacao pods are really quite pretty with their wide range of colors, from greens to yellows, oranges, reds, and even deep purples. Typically, they are about the shape of an American football, that is to say they are oblong with tapering at the ends. They can range in size from about 6 to 12 inches in length.

Cacao or Cocoa? I take my cue from those who follow the delineation at the point of harvest, prior to harvest is cacao and post-harvest is cocoa as the transformation begins here.

Split cocoa pod with fresh cocoa beans and pulp

Relatively speaking, cacao trees are not especially tall, about 15 to 25 feet or so, and their pods grow all slapdash on the trunk and the branches making some of the harvest possible simply by using a machete. For the pods higher up on the trees, a hooked blade on a pole is skillfully used with delicate precision.

Great care must be taken during harvesting so that the flowers that have been pollinated and will turn into pods for next year's harvest are not injured or damaged.

Not all pods ripen at the same time and the farmer must know when the pod is fully ripened before harvesting. It takes a lot of knowledge and skill to recognize which pods are ready, how to reach them for harvesting, and not to harm the tree thereby decreasing next year’s yield.

I don’t know about you, but I’m already exhausted!

Fermentation

Cocoa pods are split open to reveal the seeds and pulp inside. Cutting into one feels akin to cutting open a winter squash as the pods have a thick rind. The pulp has a sweet, tropical flavor to it; being a Hoosier from a temperate climate, tropical fruit doesn’t abound here but my best comparison to the flavor is something close to a mix between kiwifruit and pineapple! I personally enjoyed the flavor!

But how do cocoa seeds turn brown and lose its tropical fruit profile?

Via fermentation.

The beans are placed into large fermentation boxes and remain, stirred occasionally, for anywhere from three to eight days.

During this period, the sugary pulp that engulfs the beans serves as fuel for ambient microbes and sparks the fermentation process.

The beans, from the fermentation process and the pressure of all the weight of beans stacked into the boxes, can reach temperatures upwards of 120° F. That heat is what also halts the germination process of the beans.

Beans or Seeds? Cocoa beans are actually the seeds of the cacao tree but when Europeans first experienced cacao, they erroneously called the seeds “beans” and the mistake took root as the word to call them.

Without this fermentation step, the beans would never develop that familiar chocolatey flavor we recognize. It is an entirely transformative process.

Many experts argue that this step is, in fact, the most crucial of all and is where many craft chocolate makers send agronomists on site to work with farmers to improve their fermentation of their beans.


Drying, Packing, Transporting

Once fermentation is complete, the beans are then spread out to dry.

Ideally, the cocoa beans will be sun-dried, but tunnels for machine drying and wood-fired drying are also common in some cocoa growing regions.

After all, much of the Cocoa Belt is contains rain forests!

Beans take a few days to dry to reach the desired moisture levels so that they are safe to transport with minimal risk of harmful microorganisms growing.

Dried beans are packed in large sacks (40-70 kilograms) and transported to the chocolate makers.

Baby’s first sack of beans! A 50kg sack of cocoa beans from Tumaco, Colombia.

Baby’s first sack of beans! A 50kg sack of cocoa beans from Tumaco, Colombia.

(In some cases, this step is actually more complex than I provide here, as beans are often sold in cooperatives so they are gathered in a central area and sorted, blended, and packed here to prepare for transport. And, especially in the case of bulk beans, there are commodities traders and importers/exporters that are involved in the shipping and purchasing of beans before they reach the manufacturing plants.)

More often than not, the chocolate makers are not in the same country as the one in which the beans were grown, but there are growing numbers of chocolate makers that are in-country and thereby keeping more of the revenue within their borders. Whenever possible, support chocolate that is made in-country where the cacao is grown and help decolonize cacao!

Bean-to-Bar

FINALLY!!

Now the beans have arrived in the waiting hands of a chocolate maker!

Hopefully, you can see how many steps there are along this journey already, even before that chocolate maker gets to glorious work!

Sorting and Roasting

Second only to fermentation, the roasting of cocoa beans is a crucial stage of flavor development.

But, before a chocolate maker embarks on this step, the beans must be sorted and separated from undesirable items that came along for the ride; sometimes bits of burlap, stones, sticks, or other sundry items will stowaway, and there are also defective beans that need to be discarded.

Once all the good beans are remaining for the roast, the chocolate maker decides the roast profile preferred for the batch of beans. Roasting can be done using a number of different methods, from a skillet on an open flame, to an oven, to a heat gun, to a refurbished and retrofitted coffee drum roaster.

But why roast at all? (Please, let's not get into the current “raw" chocolate trend today, but perhaps another day…)

Good roasting accomplishes three goals:

  • kills residual bacteria from the fermentation process,

  • further reduces the moisture content of the cocoa beans (the drying step only brings the moisture content to around 8%),

  • and, most importantly, develops flavor

A roast profile consists of time and temperature; high heat for a quick time or “low and slow” will result in very different flavors in the beans. Adjusting those variables will also result in different outcomes, and so will the humidity in the room, the size and residual moisture of the beans, the type of bean and its origin, and the will of the universe.

Approaches to roasting is a matter of preference and a bit of artistic expression albeit in a science-y sort of way.

One can think of the approach to roasting cocoa beans as similar to that of roasting coffee beans, but there is a considerable bit of difference between coffee and cocoa beans, one being cocoa beans consist of roughly 45% cocoa butter (fat) and coffee bean lipid content is much lower, somewhere between 10-17%. Cocoa beans, with their higher fat content, are more susceptible to burning and have to be roasted at relatively lower temperatures.

Craft chocolate makers take great care (and pride) in dialing in on an excellent roast that highlights unique properties of specific beans. Mass-produced chocolate companies care less about this and will often over-roast beans as a way to get a more unified, consistent flavor and adjust the overall product flavor when mixing the cocoa beans with other ingredients.

Quite a contrast!

Cracking and Winnowing

After the roasted beans have cooled off, the papery shells must be removed before the grinding stage.

This can be done manually (and is incredibly painstaking!) but there are specialized machines that can have the beans pass through in order for them to be cracked, then separating the shell from the bean, and blowing the shell away while reserving the cocoa nibs for further processing.

A winnower machine consists of a hopper that holds cooled roasted cocoa beans that feed into a cracking machine (in this case, a juicer) and the cracked nibs and shells fall into tubing that diverts nib from shell via a vacuum, collecting usable nibs. Photo cred: Rylan Capper of Ball State Daily News

A winnower machine consists of a hopper that holds cooled roasted cocoa beans that feed into a cracking machine (in this case, a juicer) and the cracked nibs and shells fall into tubing that diverts nib from shell via a vacuum, collecting usable nibs. Photo cred: Rylan Capper of Ball State Daily News

The shell is waste, but can be used for garden compost.

Ideally, the cracked nibs have been reserved without too many being included in the shell and vice versa. FDA standards dictate that the percentage of shell in the resulting chocolate cannot exceed 1.75% by weight but nibs getting mixed with husks is just wasted nibs.

I hate wasting nibs…

Grinding and Refining

Melangers (derived from the French word mélange meaning “to mix”) are frequently used to make chocolate as we know it by grinding and refining cocoa nibs and later adding sugar (and any additions such as powdered milk, melted cocoa butter, and dried flavorings such as cinnamon).

The melangers vary in size, with some able to sit on a countertop and others filling entire rooms.

The grinding process is a lengthy one, lasting approximately a full day, give or take a couple of hours.

The primary goal of grinding is to break down the beans into a liquified state where particles are around 10-20 microns (smaller than the width of a hair) so that the feel of the chocolate is perceived as smooth liquid and not grainy. Although, there are purposefully grainy chocolates that are in the style of handmade Mexican chocolates which are quite delicious!

At the point when the nibs have broken down, the substance is referred to as “chocolate liquor” although there is no alcohol present. Adding sugar and cocoa butter at this stage is the beginnings of transforming into chocolate.

Smaller-scale chocolate makers almost exclusively use some sort of melanger while larger chocolate producers (including large scale craft chocolate producers) will use a ball mill instead. Melangers have a maximum capacity whereas ball mills can be continuously fed with virtually no capacity limits.

There is a lot of time saved in using a ball mill, so I’m told, but I am also learning that they are a bear to clean and you have to be making a lot of chocolate to make the process worthwhile. A ball mill is essentially a tower that is filled with ball bearings that work to beat up and grind cocoa nibs as they are poured in from the top and process downward through gravity. They are outfitted with a water jacket to help regulate the internal temperature and also have a pump at the bottom to help recirculate chocolate liquor back through the top of the ball mill.

Although, melangers refine the chocolate simultaneously as grinding and allow for smaller-scale chocolate makers to sort of skip on the separate step of conching.

Conching

Conching is a process that is not always performed as a distinct step; as mentioned before, melangers can do some of the refining while grinding the nibs.

The name comes from the early machines that were used in the process; the shape of the machines resembled conche shells and the name took hold.

However, when performed as a stand-alone step in the process, conching involves polishing the chocolate, reducing or ultimately eliminating any lingering off-flavors to round out the finished chocolate.

Roasting develops flavors but doesn’t completely get rid of some of the vinegary notes that stick with the unrefined nibs. If a chocolate maker under-roasts and underrefines, you might get the sensation of taking a shot of vinegar that had just a hint of chocolate mixed in. Not altogether the most unpleasant thing for some people, but it is not the desired outcome for chocolate makers.

Conching helps provide chocolate that rounded, enjoyable mouthfeel and flavor that feels somehow more finished and complete.

Tempering and Molding

The home stretch of chocolate making is tempering and, if making bars, molding.

Tempering chocolate is perhaps the most intimidating process in handling chocolate. Ask anyone who works with chocolate about any story they might have involving tempering and you’ll likely get something akin to a therapy session!

The most comforting thing is that no matter how much you might mess up tempering by hand, you can always start over without wasting chocolate!

Tempering chocolate by hand on a granite slab. Photo cred: Cheri Madewell

Tempering chocolate by hand on a granite slab. Photo cred: Cheri Madewell

So, what actually is tempering?

It is the process of raising the temperature of chocolate to melt it all to an exact temperature, then cooling it rapidly and warming it again slightly.

Why go through the heating, then cooling, then heating all over again?

Chocolate, on a molecular level, consists of crystals, six possible varieties in fact. But not all of the crystals are the same or equally desirable. Tempering allows for all of the crystals to melt, then reform into the ideal version and align favorably so that when the tempered chocolate is molded and cooled, the chocolate will have a desirable shine and snap.

Chocolate that isn’t tempered will not be desirable in appearance and will be difficult to work with to make confections. It will not have a shine to it and will begin to develop fat bloom, which is that mottled whiteish coloration on the surface of chocolate. The cocoa butter has simply risen to the surface and cooled in such a way that it is separate from the rest of the crystalline structure of the chocolate. It isn’t spoiled but it just isn’t pretty anymore

Tempering is necessary when molding chocolate bars as well.

Molding chocolate bars can also be done by hand, like tempering, but to create bars at a larger scale, machines can temper chocolate and hold it in temper until ready to use while other machines can dispense tempered chocolate into prepared molds.

Enjoying Chocolate Bars

After bars are molded, packaging them for purchase (by hand or machine, again) is the final step on the journey of delivering chocolate to the hungry consumer!

In a future post, I’ll discuss more about how to read a chocolate label in order to be able to understand what can be learned from the details printed on (or left off) the label.

Too few labels, however, tell the consumer the story of how their chocolate bar came to be. But now you have a better sense of the fullness of the journey, from seed-to-tree-to-bean-to-bar!

Tasting chocolate also has some steps in and of itself; Queer Chocolatier offers a Guided Chocolate Tasting Event that walks you through these steps intentionally so that you can appreciate the journey that chocolate bar traveled to get to you. When tasting chocolate purposefully, with the goal of picking up as much nuance and detail as possible, you can taste the effects of how chocolate was roasted and even more about the region in which the cacao was grown.

Enjoying chocolate bars can allow for a delicious reflection on how much transformation and labor and craft the chocolate underwent and, to me, that is a beautiful gift that I now get to enjoy receiving as well as giving as a chocolate maker!

QC Recipes: Champurrado Drinking Chocolate

QC Recipes: Champurrado Drinking Chocolate

Drinking chocolates can be enjoyed anytime of day but I prefer to begin the day on a high note! Paired with my homemade granola, this was my first experiment with making champurrado before my shop opened. It was a delightful rookie cup and catapulte…

Drinking chocolates can be enjoyed anytime of day but I prefer to begin the day on a high note! Paired with my homemade granola, this was my first experiment with making champurrado before my shop opened. It was a delightful rookie cup and catapulted me into exploring more drinking chocolate concepts!

Chocolate's origins are, in fact, rooted in drinking rather than eating. Mesoamerican cultures long cultivated, harvested, consumed, and traded cacao before colonizers stumbled their way to this hemisphere. With a name meaning Food of the gods, we can see how highly-esteemed theobroma cacao was situated in many of the civilizations from as early as 1900 BCE, with some evidence suggesting even earlier.

Cacao beans were even used as currency. Money literally grew on trees, y’all.

Eating chocolate, as we are more familiar with today, didn’t come onto the scene until the 1800s by comparison.

And as much as we love to eat chocolate, one should definitely have a proper cup of drinking chocolate to walk down the road of becoming a true cocoa connoisseur!

Let your Queer Chocolatier help!

Drinking Chocolate vs. Hot Cocoa

You might ask yourself, what's the difference between drinking chocolate and hot cocoa? Sounds the same, right?

The key difference is the form of chocolate used in the beverage.

Hot cocoa is made with, as you may have guessed, cocoa powder as its base and is mixed with sugar, water or milk, and flavorings. Drinking chocolate, on the other hand, is typically made by gently melting down finished chocolate and incorporating various liquids and other ingredients for flavor and texture.

A good but imperfect analogy would be to compare drip-brewed coffee with hot cocoa and espresso shots with drinking chocolate. The intensity and concentration of chocolate is more present in drinking chocolate as so with espresso shots in the coffee world.

Preparing drinking chocolate orders at Queer Chocolatier's Chocolate House

Preparing drinking chocolate orders at Queer Chocolatier's Chocolate House

We served 4 to 5 different drinking chocolates on our menu, depending on the season, but my favorite is the champurrado. This drink is inspired by the Mesoamerican origins but made more palatable for today's consumers. Although, the modern-day Hoosier in me deeply yearns for that corn…

Ingredients:

For 1 serving of champurrado

  • 1 ounce dark chocolate (no less than 60% cocoa, which is what we use at QC), chopped into small pieces

  • 1 Tablespoon of finely-ground cornmeal

  • ½ teaspoon ground cinnamon

  • ¼ teaspoon ground chipotle

  • 4 ounces of boiling water

Steps:

  1. Set a small cup to the side ready for you to pour your champurrado in immediately after it is prepared.

  2. Place a kettle filled with water on the boil.

    1. If you have an electric kettle, use as instructed by manufacturer.

    2. If you have a non-electric kettle, pour water in and place in stovetop burner to bring to boil.

    3. If you don’t have a kettle, skip this step and move onto step 3.

  3. In a small pot (tbh, I use butter warmers to prepare our drinking chocolates!), combine chocolate pieces, cornmeal, cinnamon, and chipotle and place on stovetop burner on medium-low heat. (If you do not have a kettle, add 4 ounces of water along with the other ingredients in small pot.)

  4. Stir continuously with a heatproof spatula in order to keep chocolate from scorching and to further incorporate dry ingredients into melted chocolate.

  5. Once chocolate is fully melted, pour boiling water in with the melted chocolate and use a whisk to vigorously combine. (If water was added at the beginning, once you see chocolate is melted, switch out the spatula for the whisk to begin mixing vigorously.)

  6. As beverage heats up, the cornmeal will thicken considerably. Check for temperature and flavor by dipping a small spoon in the pot to bring out for a taste. Be careful, please, and don’t burn your tongue!

  7. When beverage is at your desired hot temperature, turn off heat and pour immediately into your serving cup and enjoy!

A couple of notes:

  • Drinking chocolate is absolutely something to make to your tastes! If you want it spicier, add more chipotle. If you don’t like or can’t eat cinnamon, omit it for a different spice you like. If you like a thinner or thicker beverage, adjust the water accordingly.

  • For something a bit more robust, consider swapping hot coffee for the water!

Serving our drinking chocolates with a palate cleanser such as sparkling mineral water provides a fuller tasting experience. Photo credit: Veronica Engle

Serving our drinking chocolates with a palate cleanser such as sparkling mineral water provides a fuller tasting experience. Photo credit: Veronica Engle

Recipes, Small Business, Chocolate House

QC Recipes: Cold Brew Cocoa

QC Recipes: Cold Brew Cocoa

As things are shifting here at Queer Chocolatier, I’ve decided that it might also make for a great opportunity to begin sharing some recipes with readers!

I will hope to have a recipe posted about once a week or so, depending on how the season is going at the shop and whether Dorian will let me sit down to write…

You understand my plight

You understand my plight

My first recipe is incredibly easy and really quite surprisingly pleasant as I literally just tried it for the first time for myself this morning!

Hey, when something is that good, why keep it to myself when I could share it with my family???

COLD brew Cocoa

If you’ve ever had or heard of cold brew coffee, then you gotta try cold brew cocoa!

Some people tend to discuss cold brew coffee as a preferred way to drink coffee without the stomach-wrenching acidity or bitterness that can accompany a typical hot brewed coffee. It has a smoother taste and you don’t have to worry about your coffee getting cold when it already starts out that way!

Cold brew cocoa may require more convincing since the vast majority of the time we consume cocoa is hot or, when not hot, in a frappuccino of some concoction.

But trust your Queer Chocolatier!

I gotchu! Cold brew cocoa is delicious!

Cold brew cocoa: Dark, smooth, but flavorful in a delightfully unexpected way!

Cold brew cocoa: Dark, smooth, but flavorful in a delightfully unexpected way!

To make yourself a serving at home, you likely have all the things you need already.

Ingredients and Materials:

  • Glass (8-12 oz will do nicely) to brew plus a glass to filter into and drink from

  • Spoon

  • Cold water (preferably filtered or bottled)

  • Cocoa powder (any will do, but pick your favorite, and keep an eye out for when QC makes housemade cocoa powder!)

  • Coffee filter (ideally a pour-over coffee set-up of some sort)

That’s it. You may be thinking “But wait! Cocoa powder isn’t sweetened! It is really bitter! I REMEMBER AS A CHILD MY GRANDMOTHER TRICKING ME INTO A BITE OF COCOA POWDER AND I CARRY THOSE SCARS ON MY HEART TO THIS VERY DAY!!”

Ahem, you might be thinking that, but just give this a try first and if you do find that you need to sweeten it up, you can do so just before serving.

Steps:

  • Take your glass and pour your cold water in, leaving a bit of headroom for when you stir.

  • Scoop 1-2 spoonfuls of cocoa powder into your cold water and stir. Be aware that not all of the cocoa powder will dissolve, that’s okay! Just give it a diligent stirring and stop when it is mostly incorporated.

  • Place your glass in the refrigerator overnight.

  • In the next morning, set up a a coffee filter in either a single serving pour over set-up or fit a coffee filter over a clean glass by rolling the edges of the filter over the top of your glass and secure with your non-pouring hand.

  • Take your cold brew cocoa out of the fridge and, without stirring again, pour carefully into your coffee filter. The cocoa solids will be strained away and the water will pour through easily. Discard filter after water is fully filtered.

  • Drink immediately or return to fridge to drink later (but maybe no longer than a day, just go ahead and drink it, you already went through all that trouble). Add any creamer or flavorings similar to how you might fix yourself a cold brew coffee, but be sure to taste it first because you might just like to drink this beverage stra… well… unadulterated.

You can also make ice cubes of cold-brew cocoa and serve a batch of cold brew cocoa over these ice cubes! Or mix & match between cold brew cocoa cubes with cold brew coffee, or vice versa!!

THE POSSIBREWERTIES ARE ENDLESS!!!!

Give this fun beverage a try and let me know your thoughts in a comment below!

A Year In Review for Queer Chocolatier

Happy Birthday, Queer Chocolatier! 

Queer Chocolatier shares a birthday with my late grandmother who would be 88 years old today. I launched the business on this day to honor the person responsible for molding my early chocolate experiences. Today, one year after opening up and professionally working with chocolate, I am light years from where I thought I would be. 

And I couldn't be happier. Or more exhausted. Or more nervous. Or more determined. 

Basically, I'm more of everything. I'm turned to all the way to eleven.

As we approach the opening of the Queer Chocolatier Chocolate House in the next few of weeks, I am taking a few moments to reflect upon this past year of all the growth and shaping of Queer Chocolatier. 

Enjoy this video review of our first year of being #outandopenforbusiness
 



Cheri and I knew it would be important to start a business that we weren't finding as customers. We appreciate good quality products made my passionate folx, but we also wanted to become a business that would take those key components--quality and passion--and add them to our political mindset and be unapologetically transparent to those who engage with us.

We started as an online business and added farmers' markets as ways to meet people and sell our products as well as our vision. It was an incredibly endearing process to make new friends and to be bare about who we are and what we stand for. I used to study farmers' markets as a sociologist so being a vendor at one was a complement to another chapter in my life. But being a scrappy young business the first few weeks led to a quick spurt of growth by obtaining a retail store front, despite still renting a kitchen and having lots of office supplies still at home.

Having a retail space and weekly markets allowed me to add more truffle flavors to my offerings. In addition to my every day flavors, I incorporated monthly and seasonal flavors as well, along with the occasional fun flavors to play with. We started to receive a bit of press, first with the Ball State Daily News and, just before Christmas, Cheri and I were featured in the Wall St. Journal. What an extraordinary wrap up to the end of 2017!

We also started offering Guided Chocolate Tasting Events in our cozy retail space. We wanted to make the experience of eating chocolate to be intentional, enlightening, fun, and more thoroughly delicious. During these events, we were even more transparent about where our chocolate comes from, our philosophy regarding business, and we were able to deepen relationships with folx in and around Muncie. There are doubtlessly individuals with more expertise in chocolate than I have, but I am endlessly curious and passionate about chocolate and I want to share that with anyone who might be in arm's reach or shouting distance.

As such, my wife pushed me beyond my limitations and encouraged me to leap to the next branch in our business evolution: finding a brick and mortar space to build out my very own kitchen. A Chocolate House to call our own and to make everyone's. With a Chocolate House, we could expand our chocolate offerings, spread more knowledge about chocolate, and hold space for those who just want to be welcomed as they are. 

I loved the idea but I wasn't sure I had the confidence to accomplish this on my own. I was scared. I don't have any experience in opening a Very Serious Business and I don't have much in the way of mentors or all-important resources. But my wife believed in me enough to keep pushing and came up with our financing idea of opening our business up to microinvestors. We had eleven separate $1,000 investments plus an angel investor join us in our journey.

Excuses and feet-dragging were replaced with YouTube and asking questions and getting comfortable with being ignorant in a lot of areas of regulation, construction, and business-to-business relationships. I decided to be open about not knowing things and trusting professionals who are paid to know the things I don't. Granted, this leaves a person vulnerable, and I was and am vulnerable, but in most cases I ended up being helped by trustworthy individuals. Even when I run into challenges from other folks, it isn't necessarily because they aren't trustworthy, but maybe they are in their own journey of transparency and are vulnerable to being seen as not knowledgeable. It is frustrating, but I have grown in my ability to be persistent. I am proud to say we will be out and open for business within a few weeks. 

Going into my second year of business is not really much different than when I was about to launch. I still feel like I'm in over my head but I love chocolate and don't want to stop working with it. I also love people and want to cook for them and share with them my passion for food. I hope those things about myself never change. But this upcoming second year will be marvelous and I am eager to discover the ways in which I will be surprised in how Queer Chocolatier grows.

Small Business

It takes a village to build a house...in the Village.

It takes a village to build a house...in the Village.

I'm a headstrong, stubborn queer woman.

Occasionally, I'm reminded of this but not always in a negative way.

Expanding Queer Chocolatier into a chocolate house is one of the most positive ways I've been reminded that my stubbornness in doing things on my own is not needed here. 

Doing things on my own is, largely, a trait borne out of being a only child. It also comes from a place of lack. And, I'm more than sure that my own self-assuredness and ego has a role to play.

But, I've learned (and am learning) that people want to help and rally around those they unapologetically love. 

Coffee cupping for the first time at Quills Coffee in Louisville, KY.

Coffee cupping for the first time at Quills Coffee in Louisville, KY.

The new year has brought a whirlwind of joy in the form of new knowledge and new connections. I'm learning so much from so many that my head is on a happy lil swivel. Seemingly everyone I meet has a way of contributing and bettering the upcoming Queer Chocolatier House. If it weren't for all of these folks chipping in, sharing, absorbing, blending all of their knowledge, expertise and passion, I would not only have a slow and lonely go of it, it wouldn't have the depth and richness it is bound to have.

I'm not only honing in on my chocolate passion and encountering other choco-philes (who host podcasts I listen to!),
I'm learning about business modeling from a friend I've known for a decade.
I'm learning about branding philosophies from a kind and creative soul I've just met.
I'm learning about coffee from roasters, equipment vendors, former baristas (including my wife) and former coffee shop managers.
I'm learning about queerness and gender from countless people everyday.
I'm learning about buildouts, remodels, and design from my father-in-law and my aunt along with others who are passionate about architecture and interior design style.

How could one person build that wealth of knowledge on one's own??

Maybe it is possible. But then to take that knowledge and act on it? That seems like quite the task. Luckily we have folks who believe in us and our vision for our contribution to our community that they are contributing financially and knowledgeably.

And I know I'll continue to need help along the way, and there are many ways you can join us in our venture.

The Village will be made all the better and sweeter for their efforts.

Thank you from the bottom of my headstrong, stubborn queer heart.

 

Looking for ways to help outside of micro-investing for free truffles for life? Become a subscriber!

Small Business, LGBTQIA

Unapologetic Transparency: Queer Chocolatier Makes The Wall Street Journal

Unapologetic Transparency:
Queer Chocolatier Makes the Wall Street Journal

Cheri Ellefson (left) and Morgan Roddy at their retail space for their business, Queer Chocolatier in Muncie, IN.

Cheri Ellefson (left) and Morgan Roddy at their retail space for their business, Queer Chocolatier in Muncie, IN.

Our business model sits on a bedrock of transparency. 

We are queer and we will make you indulgent chocolates.
We take great care in knowing where and how our source chocolate is made. 
We love to explain our processes, our practices, our relationship, our social/political/economic positions.

Transparency and openness is who we are and what Queer Chocolatier stands for.

Our venture into transparency was furthered by an article feature in the Wall Street Journal

Raw, unyielding financial transparency.

The article, in the Wealth Management section of WSJ, digs into our salary, debt, expenses, and goals. When posed with this opportunity, Cheri immediately realized that not only was it tremendous exposure, but it solidifies our passion about being open about who we are, whereas I was truly nervous. Cheri is the perfect guide and business coach. She was right, and I knew that she was right, but it took her belief in me to steady my nerves and recognize the marvelous chance to double down on transparency. 

With this article, perhaps we can demystify the small business process, build solidarity with those who constantly feel shame about their debt or worry about money, and also strengthen our relationships with new and long-time customers with our consistency and commitment.

It isn't easy building a business from scratch. We have self-funded our business and our aunt is our first financial backer by loaning us $500. We hit hurdles and have challenges, but we are persistent and we accomplish our goals.

Our long-term goals are large. We know reaching them will take a lot (hard work, luck, and financial capabilities, etc.). And sometimes I'm afraid. It really isn't easy and if it weren't for a beautiful community of customers who have repeatedly demonstrated their belief in us and in our product, I would have already crawled into a hole by now.

But I am in unapologetic love. With my wife. With chocolate. With our community. With adventure.

Ask us any questions you have. We will gladly answer. We are your Queer Chocolatier.

LGBTQIA, Small Business

Cake, Christ, Court, and Country: A Series of Short, Open Letters by a Queer Chocolatier

Dear Charlie and Dave,

Congratulations on your wedding! What a beautiful occasion to celebrate your love with the most special human on earth! Your love must be incredibly enduring to hold your bond so fast, especially with such events that have lingered since your nuptials. 

Within the last two years, my wife and I got married as well! We went very cheap, simple, and small for our ceremony, but we intend to have a grander celebration in the coming years. We both love cake. And I will speak for both of us (and the larger LGBTQIA2+ community) and say "thank you" for helping us weed out bakers that we won't need to patron!

You see, we all deserve the best. I'm guessing that you visited Masterpiece Cakeshop under the impression that it was of high-quality. I'm sorry that instead of getting high-quality you got high court.

To me, as a queer woman who owns a small business, transparency has been paramount to my operations. My customers know who I am to the core. They know they will also receive an outstanding product. I truly wish that transparency was how everyone and every business operated, but I'm shouting at the wind with such a wish. Maybe my transparency model will catch on through example rather than wish.

But, to the point, no one deserves to be discriminated against, especially during a time of celebration and a moment that will imprint itself on your memory until twilight.  Your case not only represents many queer and/or trans* folk, but it represents a large percentage of the frayed and worn social fabric of our nation. At least the patches that are not square, white, male, cisgendered, heterosexual, and claim Christianity as their faith regardless of their misinterpretations of Christ's words and deeds. As Lourdes Rivera writes in her piece

"The Court cannot accept those arguments in the LGBT context without undermining hard-won gains in equality for women and other groups and inviting a regression to the dark parts of our past we thought we’d left behind: a world of segregated lunch counters, and women confined to the home."

This is all a rehashing of our value in society through the foggy lens of religion.

We are valuable. We are lovable. 

Remain courageous and remain unapologetically in love, Charlie and Dave.

In solidarity,
Morgan Roddy, Queer Chocolatier


Dear Jack,

I'm sure these are trying times for you as well. You hold a deeply-held belief and feel as though you are only defending your rights to creatively express yourself and maintain your religious freedom.

We actually have a few things in common. We are both passionate about our culinary creations. We are both white and cisgendered. We are both businesspersons, albeit you have certainly been in business much longer than I. And, on the face of your argument, I can imagine that I would not want to be compelled into doing something I do not believe.

But there is more than just the face of your argument. Its core, its roots, its bones are not only discriminatory but it is just really, really bad business, to the point that over 30 large businesses filed an amicus brief in support of the case's respondents. Not that you're without powerful, if not controversial, support of your own. You may contend that, even though the majority of America and the majority of small business owners find discrimination against queer folks to be utterly distasteful, we are in the wrong because we have been swayed while you remain resolute and firm in your beliefs.  

Fine. I'm not a Christian and, as a self-identified comfortable agnostic, I can say that I am not guided by a religion. You've got me there.

But I am often moved by the words and deeds of Christ and I am especially taken by those who preach the gospel through actions instead of words.

The message of Christ was neighborly love.

And I am thoroughly befuddled why a cakemaker--someone who makes a product that is nearly universally loved--who claims to be a follower of Christ can perform some monumentally unloving acts. Not only are you performing un-love, you and those defending your case in the highest court in the land are making a significant effort to codify your unloving, discriminatory business practices.

I know that my queer self will not discriminate in my business practices. I would even prepare a box of truffles for you, despite your "sincerely-held beliefs" that my marriage is an abomination. I consider myself lucky that you would simply not choose to do business with me since it is clear from the outset who I am and what my business is about.

It is about solidarity, fierce and unapologetic love, and chocolate. 

Jack, I hope your collective efforts prove to be a modern-day parallel of Sisyphus. 

Unapologetically yours,
Morgan Roddy, Queer Chocolatier


Dear Tony, 

(Wait, can I call you "Tony" or should I just stick with Justice Kennedy? I'm sorry for my fluster. You're the first Justice I've written, despite my deep and abiding love of RBG.)

You've got quite the hot seat on the bench! All eyes will be on you and your position on the Masterpiece Cakeshop v Colorado Civil Rights Commission. Folks like me are not exactly comfortable with this arrangement, but we are hopeful all the same.

We watched you give Hobby Lobby--and conservative businesses and the religious right--a victory in taking away women's access to birth control through employer-sponsored health insurance coverage. But, a great many of us also celebrated your position in Obergefell: 

No union is more profound than marriage, for it embodies the highest ideals of love, fidelity, devotion, sacrifice, and family. In forming a marital union, two people become something greater than once they were. As some of the petitioners in these cases demonstrate, marriage embodies a love that may endure even past death. It would misunderstand these men and women to say they disrespect the idea of marriage. Their plea is that they do respect it, respect it so deeply that they seek to find its fulfillment for themselves. Their hope is not to be condemned to live in loneliness, excluded from one of civilization's oldest institutions. They ask for equal dignity in the eyes of the law. The Constitution grants them that right.

You tempest of the Court! How you pitch us to and fro!

All feelings aside (or as many as will be patient enough to sit for a brief minute without jumping back into the fray), you have quite the case in front of you. The questions of how corporations govern themselves, how government and businesses and individual customers engage with one another, and the friction between free speech (or religion or expression) and anti-discrimination are not easy ones to mull over, but you fully begin that process today.

I begrudgingly recognize the personhood of corporations that our nation seems to hold as true. That seems to be of a particular import in this case as Jack Phillips contends mightily that it is his beliefs that are under assault, his expression that is being coerced by the State of Colorado.

Is that the same as Masterpiece Cakeshop holding those positions? Can the corporate veil simultaneously protect Phillips while he also seeks to shed it? Can he possibly begin to, and please forgive me Justice Kennedy, have his cake and eat it, too?

I will be waiting anxiously until the coming year until you indulge us with your views on this case. As a businessperson, a queer person, and as an American. 

Respectfully yours,
Morgan Roddy, Queer Chocolatier


Dear America,

We are in a fit. And I am exhausted by it.

If you think queer men don't deserve a wedding cake, that they deserve to be discriminated against, that religion is above law regardless of the notion that religion can and is used by some as a thin veil to display power rather than a platform to display love, then how can we move on as a nation?

Perhaps we need to have a sit down chat over some chocolate to figure this out. Together. 

We must do better,
Morgan Roddy, Queer Chocolatier

LGBTQIA, Small Business

#HeyMuncie!: Queer Chocolatier Goes to Market!

#OutAndOpenForBusiness

Queer Chocolatier centers on the the tangible product of quality chocolate truffles but it also rests on the foundation of an identity that claims space. In some ways, this is nerve-wracking. But it also is refreshing and rewarding!

I am a queer, married ciswoman and I'm going to make you delicious chocolates.

And I am equally proud of my cocoa alchemy as I am of my queer identity.

However, I am acutely aware that not everyone will share my pride. We live and move in an increasingly balkanized society that pushes people to choose sides. By and large I support choosing sides. Furthermore, I believe in the idea of claiming your space first; if I am anchored and grounded in where I stand, others can use me as a landmark and decide whether to stand alongside me or not.

This past weekend of vending at two local farmers' markets was my first time staking my claim in a physical space, outside of the internet, and putting myself out there as the Queer Chocolatier.

And Muncie warmly welcomed me! 

The indomitable Moth Danner runs the Muncie Makers Market and was beyond welcoming me to her roster of vendors!

The indomitable Moth Danner runs the Muncie Makers Market and was beyond welcoming me to her roster of vendors!

It was just one weekend, but I have the sense that Queer Chocolatier taking space meant something to folx. In some cases, people simply wanted good chocolate and I'm not mad! I love talking to people about my chocolate, how I make it, where I buy my source chocolate, how I've come up with some flavors (including flavors inspired by my wife).

This is the price she pays for being my inspiration.

This is the price she pays for being my inspiration.

In other cases, folx came to my booth to talk about identity and business and community. Some came under my canopy to say "Thank you!" or "This is such a cool concept!" 

That matters. 

It matters because queer lives matter. Trans* lives matter. Solidarity matters.

Know that if you are queer, trans*, gender non-conforming, genderqueer or genderfluid, of if you fall anywhere in the spectrum of marginalized sexual and/or gender identity, I stand in solidarity with you. If you're in East Central Indiana, come visit me at Minnetrista's Farmers' Market or at the Muncie Makers' Market and indulge in truffles!

And be unapologetic about taking up the space that you do!